WordTracker

WordTracker is a great way to find keywords to target for arbitrage. The idea is simple: if you can find popular keywords that few sites are targeting, you can increase the CTR of the ads you buy and improve the chances that users will click on the ads on your page. It’s those keywords that will give you the best revenues for arbitrage—and the most clicks from search engine listings. WordTracker actually helps in four different ways. First, you enter a keyword—say, “football”. WordTracker will then give you a list of hundreds of different keywords related to football—words like “stadium” and “team” and “football player”. Some of those words you’ll probably have thought of, but lots of them you won’t. Now you’ve already got more keyword options than when you started!



The next step is to see how popular these keywords are. WordTracker looks across all of the main search engines and tells you how many people searched for each keyword in the last 60 days. That’s certainly interesting information in itself but there’s not much point in targeting a word that 1,000 people search for every couple of months if a million Web pages are already targeting it. Your ad would appear on page fifty-something of a search engine listing and get very few clicks. The next stage is where things get really interesting. Wordtracker compares the number of searches that people are making for each keyword with the number of sites targeting that keyword. It even awards each keyword a score that indicates the size of the opportunity for new pages that want target that particular keyword. It then becomes easy for you to see which words are likely to give the best search engine listings—and which will get the most clicks for the lowest prices when you pay to advertise.
For example, if you asked WordTracker to look up the word “football,” you might find that 3,474 people look for “shoulder-pads” each day but only 2,375 Web pages are targeting that word. If one of the pages of your football site targets that keyword, you’re almost certainly going to find yourself high on the search engine listings, giving you plenty of free traffic. But if you also choose to pay to advertise your site on a GoogleAd, you can be confident that you’ll get plenty of clicks—and great revenues.
WordTracker is a fantastic tool. It should definitely be in your money-making toolkit. Take a look at it at www.wordtracker.com.