AdBrite

AdBrite
Google’s big thing is serving contextual ads. Their program checks the content of your site and delivers ads that they think your users will like. AdBrite is much simpler. The idea behind AdBrite is that people tend to ask popular sites to advertise their links. You’ve probably had that happen to you. Instead of asking for a link in return though, you could ask for money. AdBrite is a clearing house for sites that want to sell advertising space on their pages and for advertisers who want to choose where they want to place their ads. For advertisers, the advantage over Google is that they know exactly where their ads are appearing and for exactly how much money each time. Publishers — like you — get to set your own ad rates, and you have the right to approve or reject every ad before it’s placed on your site. That gives you the power to choose your ads and your price instead of relying on whatever Google gives you. Those are the advantages. The disadvantages are that it’s just not in the same league as AdSense... or YPN.
You can learn more about AdBrite at www.adbrite.com.
Kanoodle – Bright Ads
The same criticism can be made of Kanoodle’s BrightAds service, which is similar to Google’s. It’s a search engine that delivers contextual ads to publishers’ websites. The contextualizing isn’t quite as accurate as Google’s but BrightAds does offer a number of options that Google doesn’t offer — or at least not yet. Its RSS advertising program has been around for a while, it has a focus on local sites which might be attractive to businesses with local markets (or sites with content of local interest) and it also serves ads related to previous user behavior. If a user visits a lot of real estate sites, for example he could continue to receive ads about real estate even if he’s on a site about sport. That means your site could be displaying ads that have nothing to do with your content. That’s all creative stuff and it’s nice to see new ideas. It would be nicer though to see revenues that compete with Google’s and I haven’t heard of anyone earning more with BrightAds than they can earn with Google. BrightAds might be worth looking at if you want to make money with your RSS feed but I’m not convinced they’re going to give Google or Yahoo! any worries.
Learn more about Kanoodle’s BrightAds at http://www.kanoodle.com/about/brightads.cool