Guidelines for new web publishers Imagine this. Mr. Big Google Advertiser is surfing the net, looking up some trade-related keywords. He clicks through lazily to land on a strange website. The logo looks amateurish. The content is full of typos. Heck, some of the links don't even work. And then, he sees something he least expects to find. He seems to freeze for a second. His eyes pop wide open and you can see a muscle going in his cheek. He picks up his phone and dials a number. "I can't believe it!" He booms, "I can't believe you put MY ad on THAT website!" Uh oh. Google has a reputation to live up to. A reputation for providing quality content, targeted traffic and good value for money to their advertisers. The way to meet these requirements is to provide content that meets their requirements and goes one step further to add something unique, which other websites might not offer. Before you apply to Google AdSense, make sure you haven't cut corners on the layout and the quality of content. Google is quick to reject websites that are built specifically to attract search spiders or that trick people into clicking AdSense Ads.
To make a sizable income from AdSense, you need unique content, a true commitment to your visitors and focused content — which makes it easy for advertisers to target their audience. To sum up, here are a few quick Do's and Don'ts before you Apply:
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