What Custom Channels Should You Create?

What Custom Channels Should You Create?

With the range of Custom Channels limited only by your imagination, it’s not always easy to figure out which channels you need to create. I’d recommend that you build channels based on the following: Location Do ads do better at the top of your blog pages or on the side? Do you get more clicks from ads that you’ve slipped into the article or from the ads at the bottom of the page. Try creating different channels for each sort of location so that you can track how different locations are doing.

Ad Unit Different ad units can deliver different results. You might be using four or five different types of ad units across your sites. Make a channel for each type of unit so that you can get an idea about which units are the most attractive. Of course, location and ad unit are related but you won’t be untangle the data unless you have it! Color I keep saying that the color of your ads should match the color of your site. But not all your sites are the same color! You might well find that some color schemes win you more clicks than others — a fact which could influence your overall site design. Create different Custom Channels for different colors and you’ll have a better idea of how your designs affect your income. Link Units It’s certainly worth creating a channel to track the performance of your link units. These are special in their own right and you should know how they perform in comparison to your other ad units. While Google can now track ad performance for your specified domain name, please don't expect URL or Custom Channels to give you data about your visitors, such as who referred them to your website or which web browser they use. These are details only your server logs can tell you.